I’ve been working for myself now for 4 years, firstly as a freelance illustrator after graduating from a degree in illustration, and for the last 3 running my own stationery and greetings card brand, Hunter Paper Co.
Hunter Paper Co. originated as a side project while I was freelancing and quickly gained momentum and became my full time business. It took a while to niche down to what was really selling, find a consistent brand style and also tackle learning the business side of things, but 3 years on from officially setting up the business I feel like I’ve really found my flow and I’m beginning to strategically plan ahead more and more.
It’s so easy when you’re building a business, especially if you’re doing it on your own to get caught up in the day-to-day. There’s so much to get done, you want to say yes to everything and the to-do list never seems to get smaller! So I thought I’d share some tips of what I’ve found helpful in planning ahead and thinking strategically.
Look at the year as a whole
I usually do this at the start of the year, I mark into a diary or a calendar big work events in the year, even if they aren’t set in stone. That way when I have those big events in mind, I know they’re on the horizon so it probably isn’t a great idea to veer of course too far in the months leading up to those big events. I also highlight calendar events such as Mother’s Day, Valentine’s etc, which play a huge role in my business, so if something like this could boost your sales it’s worth paying attention to them even a few weeks before.
Prioritise on a daily basis
It’s easy to get into the studio in the morning and just start working on the most exciting thing or the thing you’d like to do the most. If there’s a big project looming though this procrastination can have a huge knock on effect. Write a to-do list of just 3 - 5 things and put them in order of priority. This gives you a little bit of structure in your day, when there’s really no rules - sometime you’ve just got to be the boss and discipline yourself.