A DIY Guide on Social Media Advertising with Emma Gribben
On the 14th of April, we had the pleasure of having our 7th Womenfolk event ‘A DIY guide on LinkedIn’ with Emma Gribben.
In this workshop, Emma covered:
The role of Social Media advertising within the Social Media plan
How to set up Facebook Ads Manager
Demo of the kinds of ads available
How to create custom, lookalike and saved audiences
How to develop a Facebook and Instagram Ad
What is Facebook Pixel and how to use it
How to set up an ad on LinkedIn
This project is kindly funded by Ulster Bank.
This project is brought to you by Blick Shared Studios & Creating A Space.
If you are looking for the detailed presentations created by Emma Gribben, please click the box below to download the free resource.
Video 1 - Business background of Emma Gribben
In this video, Emma walks us through her business journey on how she built her business and the different routes she has taken to get where she is now.
Video 2 - The Role of Social Media Advertising
In this video, Emma talks about the role of social media advertising and why as a business you should have an advertising budget. Emma also goes through data of how many users there on Instagram, Facebook and LinkedIn based in the UK.
Video 3 - Facebook & Instagram Ads
In this video, Emma talks about how to create ads on Facebook and Instagram in great detail.
Emma explains how important it is to have a budget to get the best out of social media as a business. It’s a play for pay platform. Emma shares that it’s important to create strong organic content for customers to see and strong advertising campaigns to reach new potential customers.
Facebook holds a lot of data and that is beneficial from a marketing perspective, as you can get to know your current and potential customers better. It’s important to have a clear idea of who you want to target. Who is your target audience? What is their age, gender, location and interests?
Emma also talks about the difference and benefits of Boosted Posts vs Facebook Ad manager.
Boosted Posts - you are taking a post from your page and paying to reach many of those who have said they liked your page.
Facebook Ads Manager - you can easily set up and run ad campaigns for many different audiences.
Video 4 - A live demo on creating an Ad for Facebook & Instagram
In this video, Emma goes through creating an Ad for Facebook and Instagram step by step on Facebook Manager Ad.
Emma covered the following:
Creating Audiences - creating a custom audience, lookalike audience or a saved audience
Choosing your placement - choosing what platforms you want your ad to be featured on
Setting your budget & schedule
Choose a campaign objective - awareness, consideration or conversion
Awareness - brand awareness, reach
Consideration - traffic, engagement, app installs, video views, lead generation, messages
Conversions - conversions, catalogue sales, store traffic
Campaigns - there is an option to create more than 1 campaign
Facebook Pixels
Retargeting: building audiences with people who have visited your website
Optimization: creating higher converting Facebook campaigns focused on a
specific action
Tracking: Track the performance of ads back to your website
Creating a new campaign
Video 5 - LinkedIn Campaign Manager
In this video, Emma goes through step by step how we can create an advertisement on the LinkedIn platform.
Video 6 - Q & A
In this video, Emma goes into the Q&A section of the event and answers questions from the participants.
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Thank you for watching this online workshop, we hope you were able to get the value of it and feel confident in setting up your own social media advertisements and grow your business.