A DIY Guide on LinkedIn with Emma Gribben

On the 7th of April, we had the pleasure of having our 6th Womenfolk event ‘A DIY guide on LinkedIn’ with Emma Gribben.

In this workshop, Emma covered:

  • Overview of the LinkedIn platform

  • How the newsfeed works

  • How to optimise your personal profile

  • How to set up a Corporate Page

  • LinkedIn Events

  • LinkedIn Live Streaming

  • LinkedIn Stories

  • How to build and develop your network using LinkedIn

This project is kindly funded by Ulster Bank.

This project is brought to you by Blick Shared Studios & Creating A Space.

If you are looking for the detailed presentations created by Emma Gribben, please click the box below to download the free resource.

Video 1 - Business background of Emma Gribben

In this video, Emma walks us through her business journey on how she built her business and the different routes she has taken to get where she is now.

Video 2 - The Users of LinkedIn

In this video, Emma talks about the importance of the LinkedIn platform and breaks down in detail how many people are using it, the growth of the platform, the gender breakdown and the age breakdown.

Video 3 - LinkedIn Content

In this video, Emma shows us how the LinkedIn newsfeed works and the different types of content you can create for your profile.

  • Articles

  • LinkedIn Stories

  • Live Streaming

  • Videos

Video 4 - LinkedIn Company Page

In this video, Emma shows us how to set up a company page and explains how it is your corporate representation.

Emma talks about:

  • Why you should have a company page

  • What you should post

  • How often you should post

  • Checking out your competitors

Video 5 - Building your network

In this video, Emma talks about how to build your network on LinkedIn. She shares a personal story on how she started working with google and how they found her on LinkedIn.

Video 6 - Optimise your LinkedIn Profile

In this video, Emma talks about how you can make your LinkedIn profile the best it can be. Some tips to consider:

  • Optimised profiles will rank much higher within LinkedIn searches

  • Keyword optimised profiles will be found much easier

  • Get more visibility on Google

  • Build your professional image and reputation with a completed and frequently updated profile

  • A complete profile is more likely to receive opportunities through LinkedIn

Video 7 - Q & A

In this video, Emma goes into the Q&A section of the event and answers questions from the participants.

We would appreciate it if you could fill in a short feedback form that will take less than a few minutes. It is for us, and our funders so that we can put more events like this on. Thank you in advance.

Thank you for watching this online workshop, we hope you were able to get the value of it and feel confident in setting up your own LinkedIn profile and growing your network.